Zinger for Longer (E na le that ZING Part II)
The Brief:
We were tasked to create a new look and feel for Simba KFC Zinger Wings Flavoured Chips which will be on shelf for another year.
The Creative Approach:
We decided to create a textured illustration that feels hand-rended and South African. Additionally, we borrowed cues from the Simba logo and the KFC Zinger Wing to create a pattern, and then created a border around the artwork with a paint stroke.
Agency: M&C Saatchi Abel
Chief Creative Officer: Neo Mashigo
Strategist: Kgomotso Tladi
Executive Creative Director: Mohlalefi Lentsoane
Creative Director: Sonya Oelschig
Copywriter: Nosipho China Maseko
Art Director/Illustrator: Unathi Dyani
Animator: Treasure Ngonyama
Business Unit Director: Bronwen McConnachie
Account Manager: Pearl Manamela
Client: PePsiCo, represented by Giulia Iorio-Ndlovu, Sithokizile Ngwane,
Aboopaker Hassim and Sibongile Mndebele
Thank you for viewing.
